#CRO

Commercialize Customer Success

𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘁𝗲𝗮𝗺 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝘀 𝘁𝗿𝘂𝘀𝘁. 𝗕𝘂𝘁 𝘁𝗵𝗲𝘆'𝗿𝗲 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝗼𝗻 𝗮...

Apr 281 min read

Systems x Skills x Disciplined Change Mgmt = Predictable Revenue

𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗰𝗼𝗺𝗲 𝗲𝗮𝘀𝘆. 𝗶𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗵𝗮𝘃𝗲 𝗶𝘁. 𝗧𝗵𝗲𝗿𝗲'𝘀 𝗮...

Apr 182 min read

Every client interaction earns or erodes THE RENEWAL (AND REVENUE)

𝗥𝗲𝗻𝗲𝘄𝗮𝗹𝘀 𝗱𝗼𝗻’𝘁 𝘀𝘁𝗮𝗿𝘁 𝟵𝟬 𝗱𝗮𝘆𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁 𝗲𝗻𝗱𝘀. 𝗧𝗵𝗲𝘆 𝘀𝘁𝗮𝗿𝘁 𝗼𝗻 𝗗𝗮𝘆...

Apr 161 min read

Post-Sales Team need an infrastructure with the same rigor and effectiveness of Sales Teams

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗹𝗼𝘀𝗲 𝗮 𝘁𝗲𝗻𝘁𝗽𝗼𝗹𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗼𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁. 𝗬𝗼𝘂 𝗹𝗼𝘀𝗲 𝘁𝗵𝗲𝗺 𝗼𝘃𝗲𝗿 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳...

Apr 151 min read

You didn’t need another training program

You didn’t need another training program. You needed change management. 🟥🟥🟥 THE FAILURE MODE 🟥🟥🟥 You dropped six figures on...

Apr 101 min read

Customer success is not here just to make customers successful

“𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗱𝗼𝗲𝘀𝗻'𝘁 𝘀𝗲𝗹𝗹.” 𝗧𝗵𝗶𝘀 𝗣𝗢𝗩 𝗶𝘀 𝗰𝗼𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀. 🟥🟥🟥 THE...

Apr 91 min read

It's time to remove your BRILLIANT JERK

"I fired our highest-paid, highest-performing sales rep." 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 This exec I know went on to say: → “He was terrible...

Apr 81 min read

You're setting money on fire 🔥 Running sales training like it’s 2010. You need a performance engine.

You're setting money on fire 🔥 Running sales training like it’s 2010. You need a performance engine. [~5 min video] 🟥🟥🟥 THE PROBLEM...

Apr 41 min read

Q2 starts NOW. Every rep should ask these CONTINUOUS IMPROVEMENT Questions

Q2 starts NOW -- 5 questions every quota-carrying rep should ask themselves. 🟥🟥🟥 THE RESET 🟥🟥🟥 New quarter. New goal. New you. No...

Apr 11 min read

No more "Hunters vs Farmers"

No more “farmers vs hunters” Blueprint for a post-sales revenue growth engine: 🟥🟥🟥 THE CONTEXT 🟥🟥🟥 Enterprise B2B wants NRR >110%....

Mar 312 min read

5 Post-Sales Truths to Stop Revenue Leakage

𝟱 𝗣𝗢𝗦𝗧 𝗦𝗔𝗟𝗘𝗦 𝗧𝗥𝗨𝗧𝗛𝗦 revenue leaders are ignoring: 🟨🟨🟨 REMINDERS 🟨🟨🟨 1️⃣ 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙨𝙪𝙘𝙘𝙚𝙨𝙨...

Mar 301 min read

SaaS in the streets - Service in the sheet

"SaaS on the streets, and Services in the sheets!" 🟨🟨🟨 WHAT? 🟨🟨🟨 This is a crass phrase someone once used to note a very common...

Mar 291 min read

The confused mind never buys.

“The confused mind never buys.” 🟨🟨🟨 YOU’VE BEEN THERE 🟨🟨🟨 You’re on the buyer’s side of the table. It’s a serious decision. New...

Mar 281 min read

No one really wants your product

Clients don't care about your your product. Nope. Not even with all that cool AI. They care about something else, that they think your...

Mar 272 min read

There's an elephant in the post-sales room that we have to discuss...

There's an elephant in the post-sales room that we have to discuss... 🟥 PROBLEM 🟥 You need commercial outcomes • Renewals • SKU...

Mar 261 min read

Why don't you have a post-sales MEDDIC (Renewal Qualification)?

Customer churn issues? You need a renewal qualification process. You have deal qualification in sales. Why wouldn't you have the same...

Mar 251 min read

Product says it's a GTM problem & GTM says it's a Product problem

Product says it's a GTM problem. GTM says it's a Product problem. 🟥🟥🟥 YOU KNOW HOW IT GOES 🟥🟥🟥 It's nothing new. #GTM says: → We'd...

Mar 171 min read

Your Best Sales Reps Are Not Within Your Four Walls

Your best sales team? You don't incentivize them. They don't even work for you. Who are your best sellers? Delighted clients. They're...

Mar 151 min read

Concepts + Practices + Tools = Success

3 questions some of the most senior revenue leaders still can't tell me... [1 min read time] 🟥🟥🟥 QUESTIONS 🟥🟥🟥 For your existing...

Mar 131 min read

VALUE

There's a good chance you're forgetting something crucial... 🟥🟥🟥 THE PUNCHLINE 🟥🟥🟥 Everything starts with delivering ⇒⇒⇒⇒ VALUE...

Mar 101 min read