No more "Hunters vs Farmers"
- Victoria Moran
- Mar 31
- 2 min read

No more “farmers vs hunters”
Blueprint for a post-sales revenue growth engine:
🟥🟥🟥 THE CONTEXT 🟥🟥🟥
Enterprise B2B wants NRR >110%.
Recurring revenue.
Compounding growth.
But most post-sales teams?
→ They’re still running in reactive mode
→ Support mindset
→ No commercial rigor
→ Lots of “relationship management”…
not much revenue accountability.
Turning post-sales
into a growth engine
Is about building LAYERS OF LEVERAGE.
🟨🟨🟨 THE LAYERS 🟨🟨🟨
Here’s what we build when we help clients
transform from reactive to revenue-generating:
[1] GROWTH QUALIFICATION FRAMEWORK
Think BANT or MEDDIC—but for post-sale.
A structured roadmap and approach to assess
the circumstances necessary for growth to happen.
[2] COMMERCIAL SKILL DEVELOPMENT
No more “farmers vs. hunters.”
We train teams to surface opportunities,
ask the right questions, and
drive value-based expansion.
[3] POST-SALES ROLES WITH TEETH
Clearly defined roles across
CS, AM, Onboarding, Pro Services, etc
Holding each accountable to revenue-impacting KPIs
[4] ADMINISTRATED TECH INFRASTRUCTURE
Systems to track, surface & automate action
not just dashboards that sit untouched
creating visibility and accountability
[5] SCALABILITY DESIGN
Reducing time spent on low-value work
freeing up resources for high-impact efforts
and a team that can scale $/HCE
[6] INCENTIVE + ACCOUNTABILITY
Renewal & expansion quotas
with the same rewards & penalties
visibility & accountability
of your sales team
⬜⬜⬜ THE OUTCOME ⬜⬜⬜
Post-sales becomes:
✅ Systematic
✅ Predictable
✅ Proactive
✅ Scalable
✅ Commercially credible
✅ A multiplier, not a mess
It stops being a leaky bucket.
It starts fueling compounding.
🟩🟩🟩 ACTION 🟩🟩🟩
ready to operationalize retention & expansion
with the same discipline you apply to net new…
▶️ LET’S TALK ◀️
This is how we make
a post-sales
growth engine.
Layer by layer.
Let’s build yours.
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