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No more "Hunters vs Farmers"

  • Writer: Victoria Moran
    Victoria Moran
  • Mar 31
  • 2 min read

No more “farmers vs hunters”

Blueprint for a post-sales revenue growth engine:


🟥🟥🟥 THE CONTEXT 🟥🟥🟥


Enterprise B2B wants NRR >110%.

Recurring revenue.

Compounding growth.


But most post-sales teams?

→ They’re still running in reactive mode

→ Support mindset

→ No commercial rigor

→ Lots of “relationship management”…

not much revenue accountability.


Turning post-sales

into a growth engine

Is about building LAYERS OF LEVERAGE.


🟨🟨🟨 THE LAYERS 🟨🟨🟨


Here’s what we build when we help clients

transform from reactive to revenue-generating:


[1] GROWTH QUALIFICATION FRAMEWORK

Think BANT or MEDDIC—but for post-sale.

A structured roadmap and approach to assess

the circumstances necessary for growth to happen.


[2] COMMERCIAL SKILL DEVELOPMENT

No more “farmers vs. hunters.”

We train teams to surface opportunities,

ask the right questions, and

drive value-based expansion.


[3] POST-SALES ROLES WITH TEETH

Clearly defined roles across

CS, AM, Onboarding, Pro Services, etc

Holding each accountable to revenue-impacting KPIs


[4] ADMINISTRATED TECH INFRASTRUCTURE

Systems to track, surface & automate action

not just dashboards that sit untouched

creating visibility and accountability


[5] SCALABILITY DESIGN

Reducing time spent on low-value work

freeing up resources for high-impact efforts

and a team that can scale $/HCE


[6] INCENTIVE + ACCOUNTABILITY

Renewal & expansion quotas

with the same rewards & penalties

visibility & accountability

of your sales team


⬜⬜⬜ THE OUTCOME ⬜⬜⬜


Post-sales becomes:


✅ Systematic

✅ Predictable

✅ Proactive

✅ Scalable

✅ Commercially credible

✅ A multiplier, not a mess


It stops being a leaky bucket.

It starts fueling compounding.


🟩🟩🟩 ACTION 🟩🟩🟩


If you’re a #CEO or #CRO

ready to operationalize retention & expansion

with the same discipline you apply to net new…


▶️ LET’S TALK ◀️


This is how we make

a post-sales

growth engine.


Layer by layer.

Let’s build yours.

 
 
 

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