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The Laggard Board - Accountability in Forecasting
"LoserBoard" just sounded too punitive. [3 min video] ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 𝟬:𝟬𝟬 - 𝗪𝗵𝗮𝘁 𝗶𝘁 𝗶𝘀 & 𝘄𝗵𝘆 𝗶𝘁 𝘄𝗮𝘀 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝘆 𝟬:𝟮𝟱 - 𝗧𝗵𝗲 𝟭𝘀𝘁 𝗲𝗹𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝟬:𝟯𝟱 - 𝗧𝗵𝗲 𝟮𝗻𝗱 𝗲𝗹𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝟭:𝟭𝟱 - 𝗧𝗵𝗲 𝟯𝗿𝗱 𝗲𝗹𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝟭:𝟰𝟱 - 𝗪𝗵𝘆 𝘁𝗵𝗲 𝟯𝗿𝗱 𝗲𝗹𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗖𝗥𝗨𝗖𝗜𝗔𝗟 𝟮:𝟭𝟬 - 𝗧𝗵𝗲 𝗸𝗲𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 🟨🟨🟨 REMEMBE
Feb 241 min read


TOUGH LOVE AI & SALES REP COMPLAINTS
TOUGH LOVE: You can't blame your sales reps about this complaint anymore. --AI HAS SOLVED IT-- [3 min video] ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - The complaint 0:30 - Why you can't complain 0:45 - How the solution works 1:30 - Unacceptable excuses 2:20 - How we help you deploy this 🟩🟩🟩 ACTION 🟩🟩🟩 If you're a #CEO or #CRO who still has this complaint and wants it to go away for good... ▶️ REACH OUT ◀️ Macy Tanking and I can help you understand the process. --------------------------
Feb 171 min read


Sales is a Craft (Not a Job)
Your sales people don't have a job. [3 MIN VIDEO] ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - The big question! 0:20 - Why think of sales as a craft 0:50 - The variety of roles 1:20 - The lifeblood 1:35 - Vs a "line-person job" 2:00 - The 2nd big question 2:35 - Why it's so exciting & meaningful 3:00 - To love and be 𝘱𝘳𝘰𝘶𝘥 𝘰𝘧 selling 🟩🟩🟩 ACTION 🟩🟩🟩 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗮 #CEO 𝗼𝗿 #CRO 𝘄𝗶𝘁𝗵 𝗮 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗿𝗴 𝘄𝗵𝗼 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 '𝗷𝗼𝗯' 𝗶�
Feb 51 min read


Sales Enablement is not the same as Sales Effectiveness
Sales Enablement is not the same as Sales Effectiveness. This table illustrates nicely. 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 Sales enablement prepares reps. But preparation doesn’t win deals. 𝗖𝗢𝗠𝗣𝗘𝗧𝗘𝗡𝗖𝗘 differs from 𝗣𝗘𝗥𝗙𝗢𝗥𝗠𝗔𝗡𝗖𝗘 Enterprise revenue dies in the gap between knowing and applying that knowledge in the field. 🟨🟨🟨 THE PIVOT 🟨🟨🟨 Enablement builds competence. Effectiveness builds performance. One happens off the field. The other happens in live d
Feb 41 min read


What Sales Kick-Offs Really Teach Us
This last two weeks has been Sales Kick-Off Mania. Delivering keynotes & workshops has taught Macy Tanking and me a few things. 🟥🟥🟥 3 MISSES 🟥🟥🟥 (𝟭) 𝗦𝗔𝗟𝗘𝗦 𝗢𝗥𝗚𝗦 𝗔𝗥𝗘 𝗗𝗘𝗦𝗣𝗘𝗥𝗔𝗧𝗘 𝗙𝗢𝗥 𝗛𝗘𝗟𝗣 Something isn't working today with the current approach to s͟a͟l͟e͟s͟ ͟e͟n͟a͟b͟l͟e͟m͟e͟n͟t͟. (𝟮) 𝗦𝗔𝗟𝗘𝗦 𝗢𝗥𝗚𝗦 𝗔𝗥𝗘 𝗗𝗘𝗦𝗣𝗘𝗥𝗔𝗧𝗘 𝗧𝗢 𝗕𝗘 𝗜𝗡𝗦𝗣𝗜𝗥𝗘𝗗 Something isn't working today with how s͟a͟l͟e͟s͟ ͟m͟g͟m͟t͟ is managing and leading (𝟯
Feb 21 min read


3 Outputs of Rev(x) Win Rooms
See 3 tangible outputs your 🔸make or break deals 🔸 receive from a Rev(X) Win Room [3 min video] ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - The 3 Outputs 0:20 - The 1st Score 1:05 - The 2nd Score 1:35 - The Path to Improve the Scores 2:14 - Before/beyond the deliverable 🟨🟨🟨 !BUT, WAIT! 🟨🟨🟨 This deliverable output is only one advantage of the Win Rooms. The real benefit is in: → Deals Won → Skills Learned & Retained → Sales Team Transformation (ICs & Mgmt) 🟩🟩🟩 ACTION 🟩🟩🟩 𝗜𝗳 𝘆𝗼𝘂
Jan 291 min read
Ebbinghaus Forgetting Curve
CEOs & CROs: How are you solving for what this image shows? Really. 🟩🟩🟩🟩 𝗥𝗲𝘃(𝗫) 𝗪𝗶𝗻 𝗥𝗼𝗼𝗺𝘀 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗹𝗶𝘃𝗲 𝗱𝗲𝗮𝗹𝘀 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗿𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲 𝘆𝗼𝘂𝗿 𝗦𝗞𝗢 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀 𝘄𝗶𝘁𝗵 𝗯𝗼𝘁𝗵 𝗳𝗿𝗼𝗻𝘁-𝗹𝗶𝗻𝗲 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗽𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀. ▶️ 𝗥𝗘𝗔𝗖𝗛 𝗢𝗨𝗧 ◀️ Macy Tanking and I can talk you through how we turn every deal into a classroom to improve your team, while also improving
Jan 281 min read
Fix Retention, Effort, Conversion, and Management Issues by Leveraging Real Deals
Here's the data on why your sales coaching is a problem. 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 [𝗥𝗘𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗜𝗦𝗦𝗨𝗘] 60% of reps will leave if their manager is a poor coach. [𝗘𝗙𝗙𝗢𝗥𝗧 𝗜𝗦𝗦𝗨𝗘] 53% disengage when coaching is inconsistent. [𝗖𝗢𝗡𝗩𝗘𝗥𝗦𝗜𝗢𝗡 𝗜𝗦𝗦𝗨𝗘] 49% admit they’d sell more with better coaching. [𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗜𝗦𝗦𝗨𝗘] And 37% of managers admit they aren’t good at it. This isn't getting solved by: • Your big sales kick off event • Sa
Jan 271 min read


Great GTM Strategy Constrains Your Constrained Resources (IN ALL THE RIGHT WAYS)
Most growth strateagy plans fail 𝘢𝘧𝘵𝘦𝘳 leadership alignment. 🟥🟥🟥 Your exec team agrees on the goal. → Revenue target → Market focus → Strategic priorities Then everyone leaves the room and executes a 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘃𝗲𝗿𝘀𝗶𝗼𝗻 of it. → Sales optimizes for speed → Marketing optimizes for volume → Product optimizes for roadmap releases No one is wrong. But nothing compounds. 🟨🟨🟨 High-growth companies don’t align once. They 𝗢𝗣𝗘𝗥𝗔𝗧𝗜𝗢𝗡𝗔𝗟𝗜�
Jan 261 min read
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