Every client interaction earns or erodes THE RENEWAL (AND REVENUE)

𝗥𝗲𝗻𝗲𝘄𝗮𝗹𝘀 𝗱𝗼𝗻’𝘁 𝘀𝘁𝗮𝗿𝘁 𝟵𝟬 𝗱𝗮𝘆𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁 𝗲𝗻𝗱𝘀.

𝗧𝗵𝗲𝘆 𝘀𝘁𝗮𝗿𝘁 𝗼𝗻 𝗗𝗮𝘆 𝗢𝗻𝗲.

🟥🟥🟥 THE MISTAKE 🟥🟥🟥

Most teams treat renewal like a Q4 event.

A milestone to prep for once it hits the calendar.

But here’s the truth:

𝗘𝘃𝗲𝗿𝘆 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗶𝘀

𝗲𝗶𝘁𝗵𝗲𝗿 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗲𝗻𝗲𝘄𝗮𝗹—𝗼𝗿 𝗲𝗿𝗼𝗱𝗶𝗻𝗴 𝗶𝘁.

— The support ticket that drags

— The weekly status call with no value

— The “just following up” email with no insight

— The executive who you don't engage for 6 months

It adds up.

𝗗𝗘𝗔𝗧𝗛 𝗕𝗬 𝗔 𝗧𝗛𝗢𝗨𝗦𝗔𝗡𝗗 𝗖𝗨𝗧𝗦.

But let's be honest — it doesn’t take a thousand.

🟨🟨🟨 THE MINDSET 🟨🟨🟨

Renewal efforts begin

the very day the contract is signed.

Every interaction should reinforce

the client’s decision to partner with you.

This mindset

and customer value

should be embedded—

→ across every function,

→ every role,

→ every touchpoint.

Everyone is thinking about the revenue impact

of the role they play in every event

throughout their days.

Everything starts with

driving customer value.

Every small piece of value you create—

it compounds.

🟩🟩🟩 ACTION 🟩🟩🟩

If you’re a #CEO, #CRO, or #CCO

tired of losing revenue because

value delivery came too late...

▶️ LET’S TALK ◀️

Day One is today.

We'll partner to build a system

that consistently engages clients

from their Day One through every

week, month, quarter, and year of your partnership.