The confused mind never buys.

“The confused mind never buys.”

🟨🟨🟨 YOU’VE BEEN THERE 🟨🟨🟨

You’re on the buyer’s side of the table.

It’s a serious decision.

New tech,

new partner,

new investment.

The salesperson is enthusiastic—

they’re walking you through…

→ 30 slides

→ 15 features

→ 5 packages

→ a roadmap stretching into next year

You nod.

You smile.

You struggle to find signal within the noise.

You check your texts / Slack / watch.

This is what happens every time

a buying conversation

lacks simplicity and

clarity.

As thus the saying:

“The confused mind never buys.”

🟥🟥🟥 THE TRUTH 🟥🟥🟥

People struggle to invest

in what they don’t understand.

And yet,

many sales teams

unintentionally overwhelm

with far, far too much information,

about how their very special sausage is made.

The most effective revenue orgs?

They simplify.

They make it clear:

how buyers can move

from ‘problem’ to ‘outcome.’

No clutter.

No ambiguity.

Just credible, compelling clarity.

🟩🟩🟩 ACTION 🟩🟩🟩

If you’re a #CEO or #CRO

and want to distill complexity

into easy-to-buy simplicity…

▶️ LET’S TALK ◀️

We help revenue orgs

create simple narratives and

paths for buyers to say yes faster.

Complexity kills.

Simplicity sells.