Clients don't care about your your product. Nope. Not even with all that cool AI. They care about something else, that they think your...

No amount of sales will make up for a leaky bucket. How leaky is yours? 🟨🟨🟨 BENCHMARKS 🟨🟨🟨 Among the many different sources the...

3 questions some of the most senior revenue leaders still can't tell me... [1 min read time] 🟥🟥🟥 QUESTIONS 🟥🟥🟥 For your existing...

5 NON-NEGOTIABLE'S for every quota-carrying individual. Tough love & just shooting straight ... Applicable for both new logo sales reps...

7 AI use cases - in Customer Success / Acct Mgmt -- Effectiveness & Efficiency We've already implemented these within our client base...

No one wants another product. This includes your newly AI-powered SaaS whizzbang. What do they want...? ⬜⬜⬜ WHAT CLIENTS WANT ⬜⬜⬜ They...

(1) Underscoring one of the most common root causes (2) A conceptual framework directing post-sales efforts (3) A pragmatic tool to...

Q4 is here. For those tracking behind ambitious annual goals: it's time to see what we're made of. 🟥🟥🟥🟥🟥🟥🟥 I don't want to hear...

6 ways you'll grow revenue in 2025: → so fundamental, → yet few will provide → this view to align their org 🟥🟥🟥🟥🟥 Budgeting isn't...

There's an epidemic in B2B tech impacting revenue. Take 3 min to understand 4 of the elements ... ...required to cure the problem. 🟨🟨🟨...

Your org's #execution isn't stellar? That's common. Solving it is uncommon. How might you fix this? I dive deeply into execution, and how...

The words 'strategy' or 'being strategic' are thrown around so often as to be nearly meaningless. I discussed this (and more) during my...

You say things like "our #People are our greatest asset" And then... ...you make all of these moves: → Pay them at 'at market' (or below)...

One of the most valuable yet overlooked roles to any #Revenue team (and thus any business at-large) is... ....#RevOps. Rev Ops is not...

4 years ago today, I launched this business. Over the weekend a client sent me this email: _________________ Hey Zito, Just wanted to say...

Cutting your B2B #Marketing budget? Expect to be cutting your #Revenue growth. Several studies consistently show that B2B buyers are more...

What does it feel like to be wrong? It feels exactly like being right (up until the moment... ...you realize you're wrong) It's only then...

What one thing most separates winning sellers & vendors? Research* of over 700 B2B transactions... ... asked the buyers in each...

"How do you 10X revenue from a single client in less than 2 years?" ($1M to $11M) I asked this... ...of a client while discussing recent...

$10's Million on the table. Happening in many orgs. #Revenue covers all sins. But when it plateaus... ....I'm brought in and... ...a...