5 years ago today, I launched (X)Form. ★ Today, I launch ▶️REV(X)◀️ along with my newly published book. ⬜⬜⬜ FIRST -- (X)FORM ⬜⬜⬜ This...

No amount of sales will make up for a leaky bucket. How leaky is yours? 🟨🟨🟨 BENCHMARKS 🟨🟨🟨 Among the many different sources the...

The words 'strategy' or 'being strategic' are thrown around so often as to be nearly meaningless. I discussed this (and more) during my...

"The problem is that most [#CEOs*] run their businesses in their heads." A 30-year investing veteran... ...from the PE space (primarily...

4 years ago today, I launched this business. Over the weekend a client sent me this email: _________________ Hey Zito, Just wanted to say...

What does it feel like to be wrong? It feels exactly like being right (up until the moment... ...you realize you're wrong) It's only then...

A pragmatic, methodical approach to planning growth in #Revenue, #Profit and ultimately #Valuation. It exists. → It's not a magic wand. →...

What does it mean to win? Really, what game is your organization playing? Why? On what time frame? How do you intend to win? What...

"How will you win?" #CEOs often don't (or can't) give me a straight answer. There's a standard list of moves in the competitive strategy...

It's hard for exceptional #CEOs to admit that they (or their orgs) aren't delivering. Can you be exceptional & deliver unexceptionally? ...

A bunch of very smart ideas in a great sounding narrative is not a #strategy. Reframe the adage "Hope is not a strategy" as "#Vision is...

I named my business (X)Form for many reasons. One was to have the kind of impact where #CEOs would tell me... ...that our work together...

Need better #outcomes? #Accountability? Continuous improvement? One of the most simple ways... ...comes from the spirit of...

"Decentralized Command" simply means: *EVERYONE LEADS*. Without this, the #CEO must get involved in tactical #Execution, and #Strategy...

#CEOs would benefit if their #CRO (and all of their C-Suite) mapped out #Strategy as illustrated here. #Machiavelli was unscrupulous,...

#CEOs: I can help you calculate more precisely one of the most expensive invisible costs to your organization. And map out how to fix it....

Maybe you have a PR problem? Perhaps poor NPS scores? Perhaps your customer support & success function needs an upgrade? Think about......

Every last one of us is an investor - making bets on the returns of our limited time & energy. And we have stakeholders depending on us....

Reposting my recent Forbes article given not one but *two* #CEOs within my network had the 'hard fall' I wrote about within one week of...

Execs: How in what ways are you deliberately breaking down the organizational silos? Remember that silos aren't just "vertical" as in >>>...