How Do You Create Unique Value?

"How will you win?" #CEOs often don't (or can't) give me a straight answer. There's a standard list of moves in the competitive strategy playbook. Take 5 min...

...and revisit the 'menu of differentiation points'.

1️⃣ Then answer...how does your business plan to compete & win?

2️⃣ Next...ask the questions toward the end of the video.

3️⃣ Finally...note which of these *your competitors* are placing bets on.

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If you're a #CEO, #COO, or #CRO

and need help mobilizing your exec team

around this topic (or others of $10M+ implications)

▶️ REACH OUT ◀️

and we can discuss how to make that happen.

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