The average CRO lasts less than 2 years. It's not a "bad fit" problem. It’s not a talent problem. It’s a design failure. 🟥🟥🟥 THE BREAKDOWN 🟥🟥🟥 Companies burn through hiring new CROs to 'fix sales' or 'drive growth' But here’s what really happens: ❌ The CEO expects quick wins despite having quarters or years of a mess to clean up ❌ The CRO expects playbooks proven previously will work just as well in the new environment ❌ No one has a structured approach to systema

Getting #CROs back to their first love. (While helping them crush revenue goals) Pragmatic. 🟨🟨🟨 GIVE ME 3 MIN 🟨🟨🟨 --- Key...

5 years ago today, I launched (X)Form. ★ Today, I launch ▶️REV(X)◀️ along with my newly published book. ⬜⬜⬜ FIRST -- (X)FORM ⬜⬜⬜ This...

No amount of sales will make up for a leaky bucket. How leaky is yours? 🟨🟨🟨 BENCHMARKS 🟨🟨🟨 Among the many different sources the...

"They have to stop calling them #aggressive #goals..." Recently one of my favorite #CROs said this... ...while we were having coffee. I...

It's hard for exceptional #CEOs to admit that they (or their orgs) aren't delivering. Can you be exceptional & deliver unexceptionally? ...

Need better #outcomes? #Accountability? Continuous improvement? One of the most simple ways... ...comes from the spirit of...