The Cost of Inaction Is Killing Your Revenue

"ROI is a 'maybe'. COI is a fact."

This 2 min video...

... expands this quote

from one of my fave peers

in the revenue consulting space.

🟥🟥🟥 THE MISS 🟥🟥🟥

Prospects think not buying

is safe and cheaper.

It's not.

It's expensive.

They just can't see it

because the cost is invisible.

🟨🟨🟨 WHAT TO DO 🟨🟨🟨

0:00 The root problem

0:25 Why ROI isn't compelling

0:40 Three steps to take in solving this

1:15 How you make buying the cheaper option

1:45 Rev(X) 4 step process to this & other challenges

🟩🟩🟩 ACTION 🟩🟩🟩

If you're a #CEO or #CRO

and want a structured approach

to removing the derailers stalling your GTM

▶️ REACH OUT ◀️

Because you're likely bleeding revenue now

for every day that you don't fix this

and several other wounds

in your GTM motion.