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The words 'strategy' or 'being strategic' are thrown around so often as to be nearly meaningless. I discussed this (and more) during my...

"The problem is that most [#CEOs*] run their businesses in their heads." A 30-year investing veteran... ...from the PE space (primarily...

A disdain for the competition is problematic. Unless you're absolutely crushing all your growth goals, or... ...have a monopoly in your...

I'm tired of hearing "[Fill in the blank] generation of workers are [complaint about work ethic]!" Question is: What have you done about...

Your org is suffering from whiplash (and a likely a lack of sound strategy) if you see things like... → "We're building this product!" ...

Focus & discipline are standard ingredients for ongoing growth, yet (somehow) often missing. This 2 min video elaborates. 🟨🟨🟨 QUICK...

What progress can you REALLY see in a mere 30 days? 4 weekly work-sessions? This 2 min video illustrates... Transformational change &...

Move over 'Rule of 40'. I want to hear about a different metric: APE. The great truth-teller across all... ...variety of business. →...

"Very specific, very clear actions that will definitively move the ball forward on this issue." This is often what... ...I hear in...

"They have to stop calling them #aggressive #goals..." Recently one of my favorite #CROs said this... ...while we were having coffee. I...

How does the #right thing happen, when the #CEO is #wrong about it? A few examples: 🔺 Larry Page was highly hesitant about Chrome...

How do you methodically plan to increase valuation? Here's how I go about it with my clients. (~3 min video) ... This is standard for...

Everyone is working hard. Long hours. 'At capacity.' Yet results aren't coming... Is this a #Strategy issue? → The wrong goals? → The...

You say things like "our #People are our greatest asset" And then... ...you make all of these moves: → Pay them at 'at market' (or below)...

One of the most valuable yet overlooked roles to any #Revenue team (and thus any business at-large) is... ....#RevOps. Rev Ops is not...

4 years ago today, I launched this business. Over the weekend a client sent me this email: _________________ Hey Zito, Just wanted to say...

Cutting your B2B #Marketing budget? Expect to be cutting your #Revenue growth. Several studies consistently show that B2B buyers are more...

Cost Mgmt. Profit improvement.  It's not just about layoffs, T&E limits, and hiring freezes. Yes... ...you can cut costs. 🔴 But you can...

What does it feel like to be wrong? It feels exactly like being right (up until the moment... ...you realize you're wrong) It's only then...

"My colleagues, they study artificial intelligence; me, I study natural stupidity." - Tversky I'm with Tversky. I study, and help fix...