(1) Underscoring one of the most common root causes (2) A conceptual framework directing post-sales efforts (3) A pragmatic tool to...

"You want me to do far more with the same amount of people?!" Yes. Yes, we do. Why? Because it’s possible. Because of other options like...

6 ways you'll grow revenue in 2025: → so fundamental, → yet few will provide → this view to align their org 🟥🟥🟥🟥🟥 Budgeting isn't...

There's an epidemic in B2B tech impacting revenue. Take 3 min to understand 4 of the elements ... ...required to cure the problem. 🟨🟨🟨...

Your org's #execution isn't stellar? That's common. Solving it is uncommon. How might you fix this? I dive deeply into execution, and how...

The words 'strategy' or 'being strategic' are thrown around so often as to be nearly meaningless. I discussed this (and more) during my...

You say things like "our #People are our greatest asset" And then... ...you make all of these moves: → Pay them at 'at market' (or below)...

4 years ago today, I launched this business. Over the weekend a client sent me this email: _________________ Hey Zito, Just wanted to say...

What does it feel like to be wrong? It feels exactly like being right (up until the moment... ...you realize you're wrong) It's only then...

What one thing most separates winning sellers & vendors? Research* of over 700 B2B transactions... ... asked the buyers in each...

A pragmatic, methodical approach to planning growth in #Revenue, #Profit and ultimately #Valuation. It exists. → It's not a magic wand. →...

Didn't hit Q1 numbers? A bit soft or a big gap? How do you plan to hit Q2 and beyond? If you didn't hit Q1, was it... • Execution? ...

You need a sparring partner. What I mean is this... Yesterday, I watched a complete rockstar make a 180 in strategy they had been close...