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No one really wants your product
Clients don't care about your your product. Nope. Not even with all that cool AI. They care about something else, that they think your...
Mar 272 min read


Product says it's a GTM problem & GTM says it's a Product problem
Product says it's a GTM problem. GTM says it's a Product problem. 🟥🟥🟥 YOU KNOW HOW IT GOES 🟥🟥🟥 It's nothing new. #GTM says: → We'd...
Mar 171 min read


Cutting Your Marketing Budget To Save Money Is Like Stopping Your Watch To Save Time
Cutting your B2B #Marketing budget? Expect to be cutting your #Revenue growth. Several studies consistently show that B2B buyers are more...
Apr 29, 20241 min read


Back to Basics - Biz isn't Growing? It's 2 of 3 things
This bears repeating! No single #GTM will likely solve for ❌'s next to the other two (see the 90 sec video). 🟩🟩🟩 ACTION 🟩🟩🟩 (1)...
Apr 22, 20241 min read


Growth Levers
It's an absurd question. To maximize #Revenue #Growth, if you could pick only 1 of the following... ...and improve it by X% which of...
Apr 10, 20242 min read


Back to Basics - Biz Isn't Growing? It's 2 of 3 Things
Let's not overcomplicate things. No single #GTM will likely solve for ❌'s next to the other two (see the video). Similarly, it's hard to...
May 17, 20231 min read
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