4 years ago today, I launched this business. Over the weekend a client sent me this email: _________________ Hey Zito, Just wanted to say...

Cutting your B2B #Marketing budget? Expect to be cutting your #Revenue growth. Several studies consistently show that B2B buyers are more...

What does it feel like to be wrong? It feels exactly like being right (up until the moment... ...you realize you're wrong) It's only then...

What one thing most separates winning sellers & vendors? Research* of over 700 B2B transactions... ... asked the buyers in each...

Research shows 75% of org-wide 'Strategic Initiatives' fail. This ~2 min video covers the ONE factor that... ... has the highest impact...

"How do you 10X revenue from a single client in less than 2 years?" ($1M to $11M) I asked this... ...of a client while discussing recent...

You're a #CEO, #COO, #CRO, #GM, #President. You've got a LOT on your plate. Easily put: ... aggressive goals... ... with resource...

$10's Million on the table. Happening in many orgs. #Revenue covers all sins. But when it plateaus... ....I'm brought in and... ...a...

It's an absurd question. To maximize #Revenue #Growth, if you could pick only 1 of the following... ...and improve it by X% which of...

Didn't hit Q1 numbers? A bit soft or a big gap? How do you plan to hit Q2 and beyond? If you didn't hit Q1, was it... • Execution? ...

You need a sparring partner. What I mean is this... Yesterday, I watched a complete rockstar make a 180 in strategy they had been close...

You come in stressed. Overwhelmed. The firehose of competing demands and... ...fire drills, distracting you from what's important. What's...

Growth stalled after years of acceleration? Research* points to 4 primary causes... ...within management's control. __________________...

"it's not possible." Revenue goal. Profitability goal. Whatever goal. As soon as I hear this, I get excited. I'm wired to prove people...

'I was in 50 sales meetings in 30 days.' This was the answer I got from a new #CRO. The question I asked was: → You've been here 45 days,...

The #Superpower of #SuperAccelerators is #Simplicity Give me 30 sec to explain... (This is all based upon Heidrick & Struggles research)...

Painkillers = Good | Vitamins = 'Meh' I'm talking about what you're offering. • Your product • Your service • Your process It should...

What if you could SCORE how action-oriented you were in Q4? If you were clear on outcomes? Yesterday, I sent an exec a Q4 debrief report....

"How will you win?" #CEOs often don't (or can't) give me a straight answer. There's a standard list of moves in the competitive strategy...

Results lagging? Operational friction slowing your path toward #profitable #growth? This 3 step framework is a powerful beginning point...