Revenue Churn and your POST-SALE Investment

Client churn & NRR challenges abound.

What's going on?

SIMPLE MATH:

→ A 5-yr partnership at $1M/yr contract = $5M

→ $1M of that $5M is won by your sales team

→ 80%+ of your revenue potential is owned post-sale

YET,

few post-sales orgs have...

→ Commercial savvy to navigate orgs & drive wins

→ Notable comp incentive to drive commercial wins

→ Infra to balance delivery vs commercial expansion

______________

TO BE CLEAR

▶️  Renewal & Expansion starts at DAY ONE post-sale 

And with that being 80% of your revenue potential,

perhaps it's your post-sales teams who are

the /// growth edge /// of your business?

→ Are you thinking of it that way?

→ Investing in it that way?

→ With incentives?

→ Infrastructure?

→ Training?

→ Etc?