7 Challenges with the Challenger Sale (and a sound alternative) 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 The Challenger Sale sounds compelling. I get why people want it.. → 𝗧𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 → 𝗧𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝗼𝗿𝗱𝗲𝗿 𝘁𝗮𝗸𝗲𝗿𝘀 → 𝗧𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝗿𝗲𝗽𝘀 𝘄𝗶𝘁𝗵 𝘀𝘁𝗿𝗼𝗻𝗴 𝗰𝗼𝗻𝘃𝗶𝗰𝘁𝗶𝗼𝗻 → 𝗧𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝗵𝗶𝗱𝗶𝗻𝗴 𝗯𝗲𝗵𝗶𝗻𝗱 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 ❌ Yet, in the wild: it rarely sticks ❌ H͟E͟R͟E͟'͟S͟ ͟W͟H͟A

Sales training doesn’t change behavior. Live deals do. 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 Most enablement is: • Conceptual • Hypothetical • Forgettable Reps nod. Nothing changes. Revenue stays flat. 🟨🟨🟨 THE SHIFT 🟨🟨🟨 Behavior only changes when: ✅ Real deals are reviewed ✅ Real money is at risk ✅ Feedback is immediate The deal becomes the classroom. Training becomes unavoidable. Skills + Revenue improve. 🟩🟩🟩 ACTION 🟩🟩🟩 If you’re a #CEO or #CRO who needs to see chang