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Your business might need heart surgery ... like my wife did
Your business might need heart surgery ... like my wife did. (Give me 60 sec to explain) 🟨🟨🟨 YOUR BIZ 🟨🟨🟨 Maybe numbers aren't...
Mar 192 min read


What if you operated as if every quarter was a fiscal year and each week was a whole month?
I want everyone to operate differently. What I mean is... Work as if... ... every quarter is a fiscal year ... every week is a month ......
Feb 111 min read


5 Approaches to Creating Scale
"You want me to do far more with the same amount of people?!" Yes. Yes, we do. Why? Because it’s possible. Because of other options like...
Oct 28, 20241 min read


Organizational Focus and Discipline
Focus & discipline are standard ingredients for ongoing growth, yet (somehow) often missing. This 2 min video elaborates. 🟨🟨🟨 QUICK...
Jul 1, 20241 min read


Pragmatic Actions for Complex Challenges
"Very specific, very clear actions that will definitively move the ball forward on this issue." This is often what... ...I hear in...
May 21, 20241 min read


How Does The Right Thing Happen... When The CEO Is Wrong About it?
How does the #right thing happen, when the #CEO is #wrong about it? A few examples: 🔺 Larry Page was highly hesitant about Chrome...
May 13, 20241 min read


Revenue - Profit -Predictability
How do you methodically plan to increase valuation? Here's how I go about it with my clients. (~3 min video) ... This is standard for...
May 11, 20241 min read


Everyone Is Working At Capacity. Yet Results Still Aren't Coming?
Everyone is working hard. Long hours. 'At capacity.' Yet results aren't coming... Is this a #Strategy issue? → The wrong goals? → The...
May 9, 20241 min read


You Have a Complex Revenue Machine, It Needs To Be Engineered + Optimized To Break Through REVENUE PLATEAUS and to identify PROFIT OPPORTUNITIES
One of the most valuable yet overlooked roles to any #Revenue team (and thus any business at-large) is... ....#RevOps. Rev Ops is not...
May 2, 20241 min read


Year 4 Helping Ambitious Execs & Orgs Solve Complex Challenges Across REVENUE - PROFIT - PEOPLE by Refining Strategy + Execution
4 years ago today, I launched this business. Over the weekend a client sent me this email: _________________ Hey Zito, Just wanted to say...
May 1, 20242 min read


Cost Cutting VS Operational Scalability
Cost Mgmt. Profit improvement. It's not just about layoffs, T&E limits, and hiring freezes. Yes... ...you can cut costs. 🔴 But you can...
Apr 26, 20241 min read


What Does It Feel Like To Be Wrong?
What does it feel like to be wrong? It feels exactly like being right (up until the moment... ...you realize you're wrong) It's only then...
Apr 25, 20241 min read


Artificial Intelligence VS Natural Stupidity
"My colleagues, they study artificial intelligence; me, I study natural stupidity." - Tversky I'm with Tversky. I study, and help fix...
Apr 24, 20241 min read


The Key Factor to Success of Strategic Initiatives
Research shows 75% of org-wide 'Strategic Initiatives' fail. This ~2 min video covers the ONE factor that... ... has the highest impact...
Apr 23, 20241 min read


Back to Basics - Biz isn't Growing? It's 2 of 3 things
This bears repeating! No single #GTM will likely solve for ❌'s next to the other two (see the 90 sec video). 🟩🟩🟩 ACTION 🟩🟩🟩 (1)...
Apr 22, 20241 min read


Why and How I Do What I Do
You're a #CEO, #COO, #CRO, #GM, #President. You've got a LOT on your plate. Easily put: ... aggressive goals... ... with resource...
Apr 18, 20242 min read


Avoid (or undoing) the Top 7 Causes of M&A FAILURE
7 avoidable M&A self-inflicted wounds. Research shows over 50% of M&A deals fail to... ...create the value intended. 🟨🟨🟨🟨🟨🟨 M&A...
Apr 16, 20241 min read


Growth Levers
It's an absurd question. To maximize #Revenue #Growth, if you could pick only 1 of the following... ...and improve it by X% which of...
Apr 10, 20242 min read


Why Don't You Have a Sparring Partner?
You need a sparring partner. What I mean is this... Yesterday, I watched a complete rockstar make a 180 in strategy they had been close...
Apr 3, 20241 min read


What it Feels Like to Clear the Path for Revenue, Profit, Predictability
You come in stressed. Overwhelmed. The firehose of competing demands and... ...fire drills, distracting you from what's important. What's...
Apr 2, 20242 min read
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