The average CRO lasts less than 2 years. It's not a "bad fit" problem. It’s not a talent problem. It’s a design failure. 🟥🟥🟥 THE BREAKDOWN 🟥🟥🟥 Companies burn through hiring new CROs to 'fix sales' or 'drive growth' But here’s what really happens: ❌ The CEO expects quick wins despite having quarters or years of a mess to clean up ❌ The CRO expects playbooks proven previously will work just as well in the new environment ❌ No one has a structured approach to systema