Watch it run
Rev(X) runs live Win Rooms on your team’s real deals while your managers watch.
- Kickoff and the deal qualifier
- Live Win Rooms, Rev(X)-led
- Each manager runs their first Win Room on camera
- Group debriefs and the forecasting tie-in
Revenue transformation for B2B companies
and the investors behind them
Strategy, skills, process, and live deal coaching, engineered so the gains hold
Our founders are trusted by over 100 B2B organizations
01The problem
The quarter keeps getting made
the hard way.
01
Late-quarter surprises
Deal risk surfaces a week before close, when nothing can be done about it.
02
Training that fades
Workshops spike enthusiasm. Then Q2 sells exactly like Q1 did.
03
Forecasts on feel
Happy ears and sandbagging instead of inspected truth on amount, likelihood, and timing.
02The point
Sales training fades.
Infrastructure compounds.
We surround your team with strategy, tools, coaching, and accountability, built on change management, so better selling becomes how the quarter gets made. Rev(X) transforms B2B revenue organizations by applying change management principles across skills, operating practices, and systems.
A training event
- Generic content
- An enthusiasm spike, then fade
- No accountability after the room
- Ends when the workshop ends
Revenue infrastructure
- Built from your deals and your calls
- A weekly operating rhythm
- Scored, coached, and followed up
- Still running after we leave
//Proof
The operators say it best.
“This partnership is my secret weapon. Rev(X) fingerprints are all over everything we’re doing that will really change the game for us. While working with them, I’ve been able to reduce opex while also exponentially increasing revenue.”Dave Matthews // 8x CRO: PCH Media, Pixability, GumGum, Grapeshot, 4Info
“In partnership last year, we more than doubled the company’s annual recurring revenue. This year, we aim to do the same. I cannot recommend Zito and Rev(X) enough to other CEOs.”Will Sealy // CEO, Summer
“This year [2020], I’ve been able to drive 90% growth on a 9-figure business with a 20% budget cut amidst an economic slump from the global pandemic. As I texted Zito only days ago: I couldn’t do this without him.”David Simon // CRO, Fyber
“A 2-day onsite gave us a very clear and credible path to 7X’ing our business within the next few years. Everything from forecasting accuracy, to deal qualification rigor, to executional accountability. He’s dropped rocketfuel on our fire.”Adam Lobelson // Executive Director, S&P Global
“Together, we’ve not only hit a long-awaited NRR milestone but consistently outperformed on many post sales metrics. The relentless focus on accountability and performance brings a level of momentum you don’t find anywhere else.”Liz Garza // SVP of Customer Success, Measured
03Choose your path
Real stakes. True application. Sustained change.
04The Win Room Program
One motion.
Five levels of impact.
01
Deal inspection & close strategy
True current state, and the moves that most increase win likelihood.
02
Forecast accuracy
Discipline on amount, likelihood, and timing. No happy ears, no sandbagging.
03
Rep skill development
Active learning tied to real dollars, applied to every deal after.
04
Manager skill development
Inspect with rigor. Push past narratives. Coach with finesse.
05
Systemic uplift
Patterns across deals expose gaps in tools, positioning, and RevOps.
05The System
The Win Room drives the change.
The System makes it stick.
Six disciplines covering what needs to be changed, how change happens, and how change is maintained.
01
GTM strategy refinement
Competitive dynamics and in-the-trenches buying behaviors create clarity on what you need to win.
02
Sales team diagnostic
Skills and activities assessment based on your unique GTM, informing change management and accountability.
03
Training & coaching
Modern, custom-built instruction with ongoing live-deal focused coaching.
05
Process design
Pipeline generation, deal qualification, account planning, and operational cadences, custom-fit.
05
Measurement & accountability
Behavioral tracking, metrics, and systems ensuring the behaviors that drive revenue are happening.
06
Systems & tools optimization
Tools instruction for long-term change and efficiency, from CRM to AI to Gong and beyond.
The numberisn’t waiting
Book a working session
Read the book
A thirty-minute working session. Bring the deal, the team, or the board deck. We will bring a point of view.
The Win Room
Real deals // Real learning // Real revenue wins
The Rev(X) flagship program
01The philosophy
Turn any deal into a classroom.
Your make-or-break deals sit at the center of a weekly operating rhythm.
- Real dollars attached. The learning shows up in the number, not a workbook.
- Inspection over instruction. Traditional training teaches concepts and hopes they transfer. Win Rooms inspect live deals.
- Your framework, sharpened. A custom deal qualifier tuned to your GTM: MEDDPICC, BANT, or home-grown.
02Five levels of impact
01
Deal inspection & close strategy
True current state, and the moves that most increase win likelihood.
02
Forecast accuracy
Discipline on amount, likelihood, and timing. No happy ears, no sandbagging.
03
Rep skill development
Active learning tied to real dollars, applied to every deal after.
04
Manager skill development
Inspect with rigor. Push past narratives. Coach with finesse.
05
Systemic uplift
Patterns across deals expose gaps in tools, positioning, and RevOps.
03The operating rhythm
A steady-state week.
Mon
Prep: deal selected, qualifier pre-loaded from your CRM.
Tue–Thu
Win Rooms: one hour, one live deal, inspected with rigor. Forecast tightening mid-week; a group work session every other week.
Fri
A thirty-minute action accountability review.
Every Win Room ends the same way: a qualification score, owner-tagged actions, and the concepts taught, delivered in a same-day follow-up. Deals come back for a check about two weeks later. All in, the motion costs a manager roughly 3.5 hours a week.
04The arc
A quarter-long arc,
then it runs on its own.
You run it
Managers take over the motion on every qualifying deal.
- Recordings scored for manager effectiveness
- The operating rhythm designed and calendared
- Results presented to sales leadership
- 1:1 sustaining sessions per manager
Scale it. Sharpen it. Graduate.
The motion goes org-wide and the cohort graduates with the system running on its own.
- Org-wide launch to every rep
- Deep dives set by the cohort’s own scores
- 1:1 leadership coaching per manager
- Graduation and handoff to sustaining mode
05Engagement models
Built for your team’s dynamics.
Every format trades psychological safety against scale. We pick the flavor that fits, then evolve it as trust builds.
01A
1:1, direct manager
Highest psychological safety. Lowest scalability. The preferred 1:1 flavor.
01B
1:1, alternate manager
The safest space when a rep needs to expose gaps without their direct manager present.
02
Manager layer
Scales learning across the management tier. Lower psychological safety for the individual rep.
03
Sales pod
Scales learning across a rep team. Moderate safety. No uplift to the broader management layer.
04
Full team
Maximum scalability. Lowest psychological safety. All managers plus the full pod observe.
06Manager effectiveness
Managers get scored too.
Every recorded Win Room is scored against eight sales management disciplines. Coaching targets exactly what the scores flag.
01
Control & flow
Structured but natural sessions. Direct without dominating.
02
Deal inspection rigor
Beyond CRM facts into real dynamics. Pressure-test pain, process, and risk.
03
Assumption elimination
Separate confirmed facts from guesses. “How do we know?”
04
Reframing & roadblocks
Reposition deals around strategic value. Blockers become paths forward.
05
Coaching through questions
Reps self-discover gaps. No leading, rescuing, or lecturing.
06
Teaching & concept transfer
Reusable concepts taught in the moment, with the why.
07
Deal strategy & actions
Insights become a path to win. Next steps with clear ownership.
08
Forecast tightening
Confidence in date, amount, and category. Slippage surfaced early.
//From the room
//The rest of the system
07Start here
Bring your most important deal.
A thirty-minute working session. We inspect the deal live, the way a Win Room would, and leave you with a point of view either way.
The numberisn’t waiting
Book a working session
Read the book
A thirty-minute working session. Bring the deal, the team, or the board deck. We will bring a point of view.
The System
Change, engineered end to end
Every Rev(X) offering beyond the Win Room
01The approach
Skills. Operating practices. Systems.
Rev(X) transforms B2B revenue organizations by applying change management principles across skills, operating practices, and systems. Six disciplines cover what needs to be changed, how change happens, and how change is maintained. The Win Room Program sits at the center; these make the change permanent.
02What needs to be changed
01
GTM strategy refinement
Clarity on what you need to win.
Assessment of competitive dynamics and in-the-trenches buying behaviors. A full-day onsite, category and competitive analysis, ICP buying dynamics, and one guiding policy that unites the whole company, with pragmatic actions split between this quarter and the long game.
Strategic valueRight to win
Win here
Illustrative
02
Sales team diagnostic
Data on your team instead of intuition.
Sales skills and activities assessment based on your unique GTM. Fifty enterprise selling skills curated to the ten that matter for you, scored across reps and managers, validated in interviews, and mapped to quota attainment, informing change management and accountability.
Illustrative
03How change happens
03
Next-gen sales training & coaching
Training that actually lands.
Modern, custom-built instruction combined with in-the-trenches, ongoing, live-deal focused coaching. Workshops built from your calls and your clients, surrounded by change management, micro-learning, manager coaching, playbooks, and measurement long after the workshop ends.
Workshop 04 // Objection Reframing
IllustrativeBuilt from your own call recordings
JTKRAM+9Live cohort
After the room: micro-learning // manager coaching // playbooks
04
Process design
From qualification to cadence.
Custom-fit pipeline generation approaches, deal qualification, account planning, whitespace analysis, and operational cadences. Qualification frameworks that fit how you actually sell, and the weekly rhythm that keeps a revenue org going.
QualifyValidateProposeNegotiateClose
Custom qualification // close plans // operating cadence
Illustrative04How change is maintained
05
Measurement & accountability
The behaviors that drive revenue, verified.
Design of behavioral tracking, metrics, and systems ensuring the desired behaviors that drive revenue outcomes are actually happening.
Behavior scorecard // Week 9
IllustrativeWin Rooms run12 of 12
Actions closed on time87%
Forecast category moves9 early
Stalled deals re-inspected3 open
06
Systems & tools optimization
Long-term change, built into your stack.
Design and instruction on tools to enable long-term change and efficiency, from CRM to AI to Gong and beyond.
Your stack
CRMGong
EnablementAI
Nothing depends on ours
Illustrative05How it lands
A
Diagnose
Strategy, skills, call recordings, CRM. We find where revenue leaks and what will be hardest to change before anything gets designed.
B
Design
Learning outcomes, cohorts, comms, certification, sponsors, and resistance points. Change is engineered, never announced.
C
Deliver
Live workshops, win rooms, playbooks and tools built into the CRM and call stack you already run. Nothing depends on ours.
D
Reinforce
Micro-learning, manager coaching, scorecards, and executive governance, for months, until the new behavior is just how the team sells.
The numberisn’t waiting
Book a working session
Read the book
A thirty-minute working session. Bring the deal, the team, or the board deck. We will bring a point of view.
Who We Are
Sales and revenue systems in our DNA
01About Rev(X)
We’ve been CROs.
We’ve been IC sellers and CSMs.
We’ve been everything in between.
We have sales and revenue systems in our DNA. It’s not the whole ‘those who can’t do... teach’. We can sell, alright! (Just try us.) But we’re simply too ambitious to drive revenue for any one company. So we decided to do it for our own company, by helping others do it better for themselves.
02Founding partners
Founding PartnerMacy Tanking
Forging high-performance sales championsMacy’s high-energy, inspirational approach to creating revenue rainmakers combines the very best of her experience in sales at the world’s largest organizations with her passion for high-performance athletics coaching.
- She brings over 15 years as a quota-exceeding seller, and over 10 years in sales effectiveness helping sellers level up in organizations like Meta, Microsoft, and Reddit, as well as high-growth startups.
- With a Masters in Organizational Psychology and a TED talk under her belt, she knows just how to connect with, inspire, and mobilize teams.
- Her passion for high-performance athletics brings out the competitive edge, utmost focus, and high discipline that salespeople need.
Aim higher. Sell smarter. More action. Better accountability. Revenue wins. Macy brings it all.
Founding PartnerJoseph Zito
He’s been in the (board)room where it happensJoseph’s uniqueness as an independent Operating Partner centers upon his experience as an operating executive. While he speaks the vernacular of consulting, organizational transformation, lean thinking, coaching, and high-performing executive strategies... his first language is the language of EBITDA.
- He’s been on executive teams of companies at both Fortune 100 and early-stage startup levels.
- He’s had to build and present compelling business cases for the 7th richest (and 3rd most mercurial) man in the world.
- He’s successfully worked through scenarios as challenging as a market event crushing a third of total revenue overnight, the night before submitting the annual budget.
Mr. and Ms. Executive, Joseph shares your ambition and knows your pain.
03Rev(X) Adjunct
Brian Murphy
He automated the job he used to doBrian ran revenue teams before he started building the systems that support them. That’s why what he builds actually gets used.
- Over 12 years in revenue roles, from front-line seller to senior leadership running large teams against aggressive growth targets, across adtech, martech, and AI infrastructure.
- He designs, builds, and deploys the agentic systems behind our work: data enrichment, workflow orchestration, and the manual grind that eats a seller’s week.
- He’s built from zero more than once, including an education platform he scaled past 10,000 members, so he knows the difference between a demo and something a team will still be using in six months.
He knows which parts of the revenue motion are worth automating, because he used to do them by hand.
The numberisn’t waiting
Book a working session
Read the book
A thirty-minute working session. Bring the deal, the team, or the board deck. We will bring a point of view.
Testimonials
In their words
What our clients are saying
Our founders are trusted by over 100 B2B organizations including…
//Testimonials
What our clients are saying.
“This partnership is my secret weapon. Rev(X) fingerprints are all over everything we’re doing that will really change the game for us. While working with them, I’ve been able to reduce opex while also exponentially increasing revenue.”Dave Matthews // 8x CRO: PCH Media, Pixability, GumGum, Grapeshot, 4Info
“In partnership last year, we more than doubled the company’s annual recurring revenue. This year, we aim to do the same. From strategy support on game-changing deals to implementing deal qualification across all opportunities, leading commercial on-sites to managing pipeline scrutiny, this partnership has been invaluable. I cannot recommend Zito and Rev(X) enough to other CEOs.”
“This year [2020], I’ve been able to drive 90% growth on a 9-figure business with a 20% budget cut amidst an economic slump from the global pandemic. As I texted Zito only days ago: I couldn’t do this without him.”
“Two months in and we’ve upped our game by lightyears. Rev(X) introduces frameworks that accelerate everything. A 2-day onsite gave us a very clear and credible path to 7X’ing our business within the next few years. Zito’s helped with everything from forecasting accuracy, to deal qualification rigor, to executional accountability and beyond. He’s dropped rocketfuel on our fire.”
“Partnering with JZ and Rev(X) has been a game-changer. Together, we’ve not only hit a long-awaited NRR milestone but consistently outperformed on many post sales metrics. As we’ve rolled out VEPIC, it’s already clear it will be foundational to scaling our post-sales growth. The relentless focus on accountability and performance brings a level of momentum you don’t find anywhere else. From tightening expansion pipeline rigor to embedding AI into our CS workflows, I’m more confident than ever that we’re on track to exceed many expectations!”
From inside the Win Room
The numberisn’t waiting
Book a working session
Read the book
A thirty-minute working session. Bring the deal, the team, or the board deck. We will bring a point of view.
//Contact
Book a 30-minute
working session.
Bring the deal, the team, or the board deck. We will bring a point of view.